Job Posting: Digital Marketing Specialist

Company: Upstate Digital Partners

Location: Syracuse, NY (On-site/Hybrid)

Job Type: Full-Time, Mid-Level

Salary Range: $55,000 – $68,000 per year

Role Description

Upstate Digital Partners is a growing advertising firm located in the heart of Syracuse. We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will manage digital advertising campaigns for a variety of local clients, ranging from small businesses to regional healthcare providers.

Your primary goal will be to increase brand awareness and drive customer leads through social media, search engine marketing, and email campaigns. You will work closely with our graphic design team to create engaging content and provide monthly reports to clients on how their ads are performing.

Key Responsibilities

• Plan and execute paid social media campaigns (Facebook, Instagram, and LinkedIn).

• Monitor and optimize Google Ads (SEM) to ensure clients are getting the best return on their investment.

• Write clear, persuasive “copy” (text) for digital ads, email newsletters, and landing pages.

• Analyze website traffic using tools like Google Analytics and present findings to clients.

• Stay up-to-date with local market trends in Central New York to better target regional audiences.

Education Requirements

• Minimum: Associate Degree in Marketing, Communications, Business, or a related field.

• Preferred: Bachelor’s Degree in Marketing, Digital Media, or Public Relations.

Experience Requirements

• Minimum: 2–3 years of professional experience managing digital marketing channels or social media for a business.

• Preferred: 4+ years of experience in an agency setting, with a proven track record of managing multiple client accounts simultaneously.

Technical Skills & Certifications

• Required: Proficiency with Meta Business Suite and basic spreadsheet software (Excel/Google Sheets).

• Preferred: Google Ads Certification and experience with email marketing platforms like Mailchimp or Constant Contact.

How to Apply

Please submit a tailored cover letter and a current resume in PDF format. In your cover letter, please highlight a specific digital campaign you managed and the results you achieved.

Upstate Digital Partners is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.